Billboard Advertising

By: Soto, Torres Ivory

How is it that while still driving down a highway people still seems to always notice billboard advertisings? The effectiveness is astounding. With bright attention grabbing colors and graphics someone can’t help themselves but watch in awe.

For instance, Lamar Advertising Company is one of the biggest advertising companies out there; providing us with some of the “best” outdoor advertising, offering bulletins, posters, transit shelters, benches and buses. Lamar uses some of the best advertising techniques making their ads impressively effective. The plain and simple approach they have made the ads noticeable, as well as the innovative graphics. The creativity in the graphics and logos are key to making the ads effective and persuasive.

One of the ineffectiveness with billboards is that it can be placed in low traffic areas where no one will see them. Another ineffectiveness is having great graphics but no purpose or no significant product or service that it’s supposed to be selling. Making the ad a fail, or just having many drivers confused.

For the most part, Lamar does indeed have effective and persuasive ads.