Using Evidence Properly

By Brandon Jaworowski and Jessica Kamp

1. Present both the positive and negative aspects of the evidence.
      *You should present both sides in order to appear neutral and unbiased. Only showing the positive would present a biased point of view.
2. Use typical events rather than extraordinary events.
      *This helps build trust in readers because you're being honest. Typical events could potentially happen while extraordinary events only occur in extreme cases.
3. Use qualified sources of evidence.
      *Using qualified sources of evidence gives credibility to your argument.
4. Don't use weird or obscure statistics.
      *Obscure, weird statistics are not typical and can be seen as a white lie.
5. Use the evidence in the right context.
      *You should present evidence in the context it was intended. You should not take evidence that does not necessarily work for your argument and put it in a context that makes it work.