The Democrat Daisy ad begins with a little girl picking flowers and counting the pedals as she pulls them off one by one. A deep intense male voice starts counting down and an atomic bomb explodes and “Vote for President Johnson on November 3” comes on the screen. This ad uses pathos appeal to help try and persuade the viewer to vote for Johnson if they want to live in a safe country. The ad implies that if Johnson isn’t elected that our country would be at risk of getting bombed. This ad is unethical because he uses a child to try and scare parents and other adults to vote for him. In the ad it says “We must love each other or we must die” meaning that if we don’t come together our country will not survive. He isn’t truthful about it, an explosion can happen to any president out there. By voting for him there is a chance he could stop an atomic bomb from going off, but he isn’t the only one who can do it. He has no evidence to prove that he could indeed stop an atomic bomb from going off.
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